Waubox
Waubox and Miaubox are business units that offer a subscription-based service for pet food and supplies, where customers receive regular deliveries of their chosen products directly to their door.
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Waubox
Waubox and Miaubox are innovative solutions offered by Fressnapf, a leading pet supplies retailer in Germany. These businesses aim to provide a convenient and efficient shopping experience for pet owners, allowing them to easily purchase all their necessary pet supplies through a user-friendly online platform.
What was the idea behind the Waubox?
- Provide an online platform for pet owners to order a surprise box for their pets.
- Streamline the ordering and delivery process to save time and improve convenience.
- Offer a wide selection of pet products at a competitive price of 24,90€ every two months.
- Provide an experience both for the owner and the pet that is worth sharing on social media.
- Foster a sense of community for pet owners through features such as reviews and recommendations.
The Waubox and Miaubox seek to provide an experience where every two months the pet gets new toys, food and surprises that are worthwhile.
Some key facts about the project:
I became part of the project when it was just the first idea.
- First MVP in 8 weeks: sold out after 1 1/2 hours.
- Second version after another 8 weeks: sold x10 amount in 5 days
- Built subscription model for both dogs and cats
- Goal: build 10 million dollar revenue business
- Led a cross-department team
- Fully in-house build business model that is able to make sustainable profit
